Yonex extend All England sponsorship to 31 years

BADMINTON England are celebrating today after agreeing an extension of their title sponsorship for the All England Open Championships with Yonex Co. Ltd.

The new agreement is for five years and will extend the current sponsorship to 2014.

This week’s Championship here in the National Indoor Arena in Birmingham is the 26th to be sponsored by Yonex, the world’s No 1 badminton brand.

But by continuing the sponsorship through to 2014, Yonex will become the longest title sponsors in UK sport.

Adrian Christy, Chief Executive of BADMINTON England, said: “We are delighted to be continuing such a successful partnership. The All England is the oldest and most prestigious tournament in world badminton.

“Next year’s Championships will be the 100th and I am delighted that the extension to our current deal with Yonex will start with us celebrating this great milestone in badminton history.”

Paul Jepson, managing director of Yonex UK, said: “Yonex, are proud to be associated with these magnificent championships and we are delighted to continue this long and successful partnership with BADMINTON England.

“The name Yonex is now synonymous with the All England and long may it continue. I know the founder of the Yonex Company, Mr Minoru Yoneyama, will be here again this week and so it is with perfect timing that we announce this good news to you today.”
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